The Key to Increased Sales
 

The key to increasing your sales is simple:

Always quote a monthly payment first !!

 
 

The fact is when you quote monthly payments you will not only be able to sell your equipment to more prospective customers. But it is MUCH easier to increase the total sales transaction amount by only quoting monthly payments.

For example, do you think it would be easier to add a five year extended warranty/service contract by saying, "for only $5,000." or "that will be an extra $100/month."

Better yet, include all of the "extras" when you make your first payment quote. It is much better to quote $1,672/m than $45,000 + $5,000 for the 5 year warranty.

 

 

 

 

 
If you still don't believe me, take a look at the marketing materials created by the car manufacturers: GM, Ford, Volvo, BMW, Mercedes, etc.. They all use the lower monthly lease payment to get customers in the door.  
     
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