How does 0%
Interest really work?
In essence you are
"buying down" the current leasing interest rate. First,
we would work out a lease pricing program for you, then calculate
what the interest portion would be over the term (i.e. 3 years)
and deduct that from your invoice. If for example the MSRP of your
equipment is $50,000, and the interest charges for 3 years was $5,000,
you would submit an invoice to us for $45,000.
Since the lease payments are determined
by the credit rating of the individual or company, the program would
be based on customers that would meet the appropriate credit requirements
of your pricing program (i.e. A/ B ratings). In addition, terms
are usually limited to 2 or 3 years.
You can buy down the interest for
any amount (i.e. 1.9%, 2.9%, 3.9%.). It is up to you!
Can it work for me?
There are both pros
and cons with offering low interest rates. To some people offering
0% may be an incentive, but others may grow suspicious. Before creating
a marketing plan around discounted interest rates, you must understand
how your customer will react.
Often offering a nominal interest rate (i.e.
3.9%) is the best choice.
Does it cost my customer
more?
In a word, yes. The pricing for discounted interest programs
is generally higher than for a straight forward standard FMV program,
this is due to the increase in risk and administration that is necessary.
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